According to the Public Relations Society of America, pr full form is public relations is “a strategic communication process that develops connections between organizations and their public’s that are mutually advantageous.” In essence, public relations professionals look after a company’s reputation and public image. They assist the organization in communicating with the general public and attempt to foster a good rapport between the two.
Public relations, frequently referred to as “PR,” is a distinct subject, but it does have elements in common with a number of other disciplines, including marketing, communications, and advertising. Even though the duties in these professions could be similar, there are several features of public relations that set it apart and give it a special place in the world of business. Its key objectives are to communicate significant business news or events, preserve a corporate image, and limit the negative effects of negative occurrences by giving them a good spin.